We’re pleased to announce that Eleven Twenty-Three is now agency of record for Canfield’s here in Omaha, NE. For Canfield’s, 2014 has already been big. New ownership, a new look and brand image (to continue rolling out this year) as well as a new direction inside the store. The new brand message, “We Live Here, We Work Here, We Play Here,” accurately sums up the importance of a local connection, as well as covers the merchandise available for those with an outdoor interest, or all-weather job-site necessity.
Since 1946, this locally-owned Omaha mainstay has always been a resource for all types of outdoor enthusiasts and the tradition will continue with revamps to the store inside and out.
Eleven Twenty-Three will be involved in both media and creative strategies for brand and sale campaigns throughout the year. No doubt some have noticed the newest broadcast TV and radio spots. 2014 is going to be a big year for Canfield’s and we’re excited to be a part of it.