“Get Crafty” – the 2016 Beer Fest slogan inspired the new I.D. to aesthetically encompasses the craft beer label look. The word “craft” speaks a lot for itself, representing the time and skill it takes to create something special. Making a craft beer takes time, patience and just the right recipe. The 2016 logo visually reflects this detailed crafting process with its intricacy and detail awareness. Additional design pieces reflect the craft beer style/look as well.