Marian High School
WHAT WE CREATED
Mid-year 2021, we were tasked by our client, Marian High School, to produce, shoot and edit a video that presented a fresh take on a recruiting video. No statistics or heavy curriculum. Something that connected better with the culture at the school and the kids that might want to attend the private school.
Eleven Twenty-Three welcomed the challenge. Step 1 was to get information from the most important source: the students. A focus group and script review made up just two of the many preproduction steps on the way to this final edit. Teaming up with Marian High School staff, we compiled a cast of nearly 200 students across two shoot days. We also employed our entire production team and key vendor partners to make shoot day smooth and productive for both days.
The result is a fun, off beat message highlighting some of the things that make Marian special. The best part? That message is delivered by the most important voices: the young women attending the school.
We're happy to have been a part of such a fun recruitment video.