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© 2019 by ELEVEN TWENTY-THREE

Mutual First Federal Credit Union

Holiday Event - 2018

Our partners at Mutual First Federal host a holiday event every year to raise money for their charity partner, Child Saving Institute. The goal, alongside raising money for charity, is to involve the community and gain brand awareness. Participants were encouraged to take a photo in the snow globe and share it on social media using the hashtag, #GlobeOfGiving. For every hashtag used, Mutual 1st gave $1 to the Child Saving Institute.

WHAT WE DID

Digital Media Buy // PR // Event Coordination/Planning // Event Creative (Digital + Print)

RESULTS

Digital Banner Impressions: 208,243  //  Event Guide Page Views: 20,308  //  E-Newsletter: 13,517 recipients

E-Blast: 13,549 recipients  //  Social Media: 8,792 people reached  //  Event Attendance: 1,000+