We live in an ever-changing world, and it’s essential to stay ahead of the times. Now more than ever, it’s paramount for businesses to create a strong brand identity.
In 2023, branding will be even more important as organizations strive to stand out from their competitors. So if you want your business to succeed in 2023, it’s crucial that you understand what it takes to build a successful brand.
Let’s explore what you need to know about branding in the future.
Branding through Digital Platforms
In the digital age, online platforms continue to be a vital part of building a successful brand. Short-form video on social media platforms such as Instagram and TikTok can help you reach new customers and build relationships with existing ones.
Additionally, these platforms also allow you to show off your products or services by sharing visuals or stories. This can help customers gain a better understanding of your brand and how it can benefit them in 2023.
The key to effective brand messaging in this space, is to be sure you’re quick, not overly polished and create trust from a ‘real person’s point of view’. One of the biggest brand messaging mistakes on platforms like TikTok, for instance, is organic creative being treated as a paid ad creative. The two are wildly different, and very often, your audience will be able to discern the two in nanoseconds. Overly produced, graphically-intense video stories will earn a quick swipe and lose the attention of your followers.
Instead, keep the content about your brand fresh and from a ground-level perspective. Maybe engage an influencer or internal staffer that can showcase the day-to-day, or team culture in your workplace. After all, a good brand is made up of real people working together to deliver for their customers. Don’t be afraid to be realistic and down-to-earth. More on this in a moment…
Branding with Customer Service
Moreover, customer service has become increasingly important in the digital age. Customers in 2023 expect quick responses when they have questions or feedback about your company or product or service offerings.
After all, if part of your unique branding is impeccable customer service, you’ll not only get new customers coming through the door, but you’ll also keep your existing customers happy.
Brand using Storytelling
Storytelling has become increasingly popular as a way for brands to differentiate themselves from competitors and establish strong connections with customers.
Telling your one-of-a-kind story allows your brand to communicate its values and mission in an engaging manner that resonates with customers — rather than listing out your mission and values, which is more likely to cause the viewer’s’s eyes to glaze over.
Stories also help brands create an emotional connection with their target audience by highlighting real-life stories or experiences that are relevant to what they’re selling or offering. By doing so, brands can make sure that their message resonates with their target market and ultimately leads to increased sales and engagement with their products/services.
Building a brand takes time, but the benefits are worth it in the long run; having a successful brand means increased visibility, recognition, loyalty among customers, higher profits, and so on. All of these factors eventually contribute to achieving success in business endeavors in 2023 (and beyond)!
And if you're ready to take your business to new heights with the help of an experienced branding agency, contact Eleven Twenty-Three today!