Fun-Plex Waterpark & Rides 2019 Case Study

Continuing with our campaign “It’s all for fun and fun for all” Fun-Plex Waterpark & Rides can boast another successful Summer hitting yet another record in attendance! We were proud to work with the park for a sixth season in 2019, planning both traditional & digital media as well as creative messaging.

In 2015 Fun-Plex announced a 5-million-dollar expansion over 5-years. Each year since they have added new attractions such as waterslides/play structures Makana Splash & Rockin’ Rapids alongside Nebraska’s only swim-up bar Breakers Bay. In 2018 they declared free tubes for all customers to enjoy at the park. With all the changes it was more important than ever to continue to increase attendance to keep momentum with the expansion plans and continue to add value to every customer’s visit. Today Fun-Plex continues to be one of Omaha’s top attractions to visit.

Our advertising campaign targeted those living in and visiting Omaha, NE throughout the summer. Creative messaging was fun, brightly colored and declared a call to action to entice people plan their visit to the park. With multiple age demographics our campaign theme, “It’s all for fun and fun for all” made everyone feel welcome to spend a day at Fun-Plex. In a year where we did not have a new attraction to announce, we leveraged our 40-year anniversary for press pick-up’s and social contesting.

Media Mix

TV

Radio

Billboards

Digital

Bloggers

Print

Press Distribution

How we tracked success

Coming off a record holiday season pass sale in 2018, there was a lot of momentum leading into the Summer with more season pass holders than previous years. The campaign continued to build new attendees beyond our loyalty group which in the end lead to a 10% increase in park guests the previous year. This marks the 5th year of continued increases for the park.

Author: Shana Boyd + Ryan Stauffer