Fun-Plex Holiday Sale // Case Study

Call us crazy, but we think the holiday’s are the PERFECT time to talk about Fun-Plex Waterpark & Rides! Every year Fun-Plex offers special season-pass pricing on Black Friday, and then continues the savings throughout the holiday’s with the Tis’ The Season Pass Sale. This year’s sale had extra sizzle for those on Santa’s nice list with the announcement of a new water attraction arriving this summer – Double Trouble!

Our media plan included:

• Radio

• Channel 94-1 Diaper Drive Sponsorship

• TV

• CTV

• Billboards

• Print

• Influencer

Our campaign, which ran from November 8th through December 26th, was a huge success and resulted in an increase in season-pass sales vs. 2019’s historical sale. Both our media team and creative team are excited to visit this summer and be among the first to go down Double Trouble!