It’s no secret: if you’re not using social media for your business yet, you’re missing out on a huge opportunity.
With over 4.74 billion people using social media worldwide, it’s no surprise that successful businesses use these platforms to communicate with their target audiences. Creating compelling content for social media is key to driving engagement and, ultimately, sales.
But if you’re not sure where to start with social media marketing, it can seem overwhelming. Here are three powerful tips for creating effective social media content.
Keep Posts Short and Sweet.
It can be tempting to cram as much information into a social media post as possible. After all, you only have a limited amount of space to work with, and you want to ensure that your audience gets a good sense of what you offer.
However, studies have shown that shorter social media posts are more effective at engaging audiences than longer ones. Posts that are short and to the point allow your audience to digest the information quickly and effectively.
So the next time you sit down to create content for social media, remember to keep it short and sweet; your audience will thank you for it.
Create engaging social media content by incorporating visuals. People are visual creatures and we’re much more likely to pay attention to content that includes images, videos, or infographics. (As you know, a picture is worth a thousand words.)
Plus, statistically, posts with visuals are more likely to be shared and engaged with than those without. This is because visuals are more eye-catching and intriguing than text alone.
Image-based posts can also convey complex information more quickly and effectively, without using too many words. For example, a graph or video can communicate data in a way that’s easy to understand. (Infographics can still help to some extent, but have lost popularity in the past two years.) So if you want your content to stand out on social media, use more imagery.
Timely and relevant content is more likely to resonate with your audience than outdated content. Be sure to post about current events, new product launches, or anything else that is newsworthy for your business and, more importantly, your followers and customers.
But don’t forget other timely content: holidays, special events, and other time-sensitive posts should be planned for in advance, so they don’t sneak up on you.
One of the best ways to handle timely social media content is by creating a monthly content or editorial calendar to organize all your content ideas and upcoming dates. Start by blocking out holidays you want to honor and any product or service launches you know about. Then, fill in the blank dates with other relevant content.
It's crucial to be aware of current events and trends when creating social media content. This way, you can ensure that your content is timely, relevant, and more likely to resonate with people.
Creating compelling content for social media is essential if you want to drive engagement and sales. Keep your posts short and sweet, use visuals, and be on-time with your content. By following these three tips, you’ll be well on your way to creating content that packs a punch!
Need a little help with social media content strategy? Eleven Twenty-Three can help. Contact us today to learn how!