Updated: Nov 19, 2020
This past summer, we produced, shot and edited a series of video ads for Nebraska Furniture Mart (NFM).
"Home," the store's latest branding campaign was NFM's first in quite some time, and it was an honor for us to help them create something that conveyed not just the great products they offer, but the settings and feeling that surrounds them. The motion ads feature a series of lifestyle clips, covering people of all races, genders, ages and orientations, followed by salesfloor clips and shots from each of NFM's locations. The song, "House Becomes a Home," by Danika Portz, was a key element in bringing the message together.
A key component of the shots involved these versions to be COVID conscious, so the in-store footage featured customers and associates observing social distancing and wearing masks. Behind the scenes, each member of the cast & crew also observed the same safety measures, proving that it IS possible to produce quality video on-location during a pandemic!