Renaissance Festival of Nebraska - Case Study
Updated: Jul 22, 2022
The Challenge
Over the last 13 years, Renaissance Festival of Nebraska has entertained thousands of patrons with its mixture of festival fare, unique vendors, costumed performers and multiple stages. In 2021, the festival had their third largest attendance over two weekends ever. The challenge for 2022 was to build on that success and grow attendance.
Our Strategy
Our goal was to build a strategy letting the community know the Renaissance Festival of Nebraska was back for weekend celebrations the first two weekends in May.
We have worked with the festival for many years, so there are some campaign components that are staples to our strategy. From there, we utilized research available to us and our expertise to build the spring campaign. In addition to traditional media placements, we leveraged exclusive advertising packages available to us with partners in the market due to our strong relationships.
Media Plan Included:
Billboard
Television
OTT
PR
Our Impact
Our campaign successfully informed the community the festival was providing Majesty and Mystique the first two weekends in May. The campaign was visible on multiple billboards, two network TV stations, OTT and multiple media pick-ups because of our PR strategy. The Renaissance Festival of Nebraska had their highest attendance all-time, and we look forward to another great festival in 2023!