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© 2019 by ELEVEN TWENTY-THREE

Scooter's Coffee The Next Amazing

Caramelicious

Our partners came to us in need of an interactive 20th Birthday campaign for their fans on social media. We proposed that fans get to vote for the next flavor of their signature drink, the Caramelicious. This campaign ran from August 1st through August 31st.

WHAT WE DID

Event Creative // Press Release // Microsite Voting Page // Bounce-back Email // Facebook Live Video Production

RESULTS

  • The Next Amazing Caramelicious voting page had 20,857 views totaling 7,706 votes.

  • The voting page was shared on Facebook and Twitter a total of 108 times.

  • The two email deployments reached a total of 5,847 fans.

  • Press distribution lead to 35 online, print and broadcast placements reaching an audience of 1.1 million and a publicity value of $237,063.43

  • The Facebook Live broadcast reached 32,822 people and generated 3,583 engagements (reaction, comment, or share) and has been viewed over 12,000 times.